Aditya Birla Vani Bharati
First stage performances, first badminton tournaments — where discipline and rhythm both started.
01 · The Story
Every rally starts with footwork.
A Kolkata commerce kid who learned business on factory floors and dealer counters before betting everything on the creative economy. This is the story of how discipline, rhythm, and timing became a way of working — and how one player decided to change courts.
02 · The Rally
The Timeline
Follow the shuttle down the court.
2017–2018 · CLASS X 2019–2020 · CLASS XII Shri Jain Vidyalaya
Commerce
Chose numbers, kept the creative pulse alive on the side.
2020–2023 · B.COM (HONS) The Bhawanipur Education Society College
Accounting & Finance
Started freelancing in digital marketing during college — first clients, first edits, first paid creatives. Three years of building craft quietly alongside the degree.
JUL–DEC 2023 Oriental Publishers
Operations Intern
First taste of real workflows: vendor coordination, dispatch, reporting. Learned that execution beats ideas that never ship.
JAN–AUG 2024 Shyam Steel Industries
Senior Executive, Operations
The ground game. Dealer coordination across Bihar, working with 80+ field sales executives, 25+ active dealers, market visits, dealer meets, MIS and sales tracking. Learned how business actually moves outside a screen.
THE SHIFT · CHANGING COURTS A harder, truer game
A steady corporate track versus the creative pull he'd been building for three years. The realisation: brand-building's future sits at the intersection of creativity, content, and AI — and he was already fluent in all three.
2024–PRESENT Frame & Flux
Co-Founder & Frame Lead
Co-founded a creative & social media studio; scaled to ~₹1.5L monthly turnover; leads client acquisition, pitching, and creative operations; built and runs a 14+ member team (12 interns, 2 full-time); delivery across Kolkata & Delhi.
03 · Off the Court
Badminton and dance aren't hobbies.
They're his operating system. Read the opponent. Keep rhythm. Place the shot where it can't be returned. The same instinct that wins a rally is the one that builds a brand — patience, timing, and the confidence to commit at the exact right moment.
THE RHYTHM
THE FOOTWORK
Education
2020–2023
The Bhawanipur Education Society College
B.Com (Hons), Accounting & Finance
2019–2020
Shri Jain Vidyalaya
Class XII · Commerce
2017–2018
Aditya Birla Vani Bharati
Class X